The title "Aligned Business Strategist" wasn't something I came up with on my own. It was gifted to me by my friend Jennifer Curfman from Untamed Creative during a website copy collaboration. She noticed that the label "OBM" didn't fully capture the heart of my work with people, and she suggested this new title. As soon as I heard it,  I fell in love with the concept and began embracing that energy. It just made perfect sense to me.